HappeningPH Celebration! Pru Life UK Welcomes Year of the Fire Horse with Chinese New Year Celebration in Binondo
Manila City, 21 February 2026 – Pru Life UK, the country’s leading life insurer, welcomed the Year of the Fire Horse with a vibrant Chinese New Year celebration and parade along Escolta Street in Binondo. The event brought together families, partners, and members of the local community for a festive display of prosperity and unity to mark the start of the new year.
The celebration featured a short program followed by a colorful parade honoring long-standing Chinese New Year traditions. Inspired by the Year of the Fire Horse—an enduring symbol of power, courage, and decisive progress—the event also underscored the importance of moving forward with purpose and preparation.
“Chinese New Year is a season of fresh beginnings, resilience, and momentum for growth. It reminds us that each year brings renewed energy, purpose, and opportunity to build a better future,” said Sanjay Chakrabarty, Pru Life UK President and CEO.
This year’s celebration is especially meaningful as Pru Life UK marks its 30th anniversary. For three decades, the company has stood alongside Filipino families through milestones and uncertainties alike, remaining steadfast in its mission to protect every life and every dream entrusted to its care.
“During festive seasons like today, families come together to look ahead with hope. Beyond these moments, our customers Count on PRU throughout every stage of their lives. They rely on us in moments of joy, in times of challenge, and in the everyday decisions that shape their futures. That trust is both our privilege and our responsibility,” Chakrabarty added.
As festivities concluded along historic Escolta Street, Pru Life UK reaffirmed its commitment to being a trusted life partner to Filipinos, helping them face the year ahead with confidence and assurance.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of close to 38,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* as of FY 2025, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a legacy of more than 175 years of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines. Their Cebu District office is located at Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
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