HappeningPH Environment News! Jollibee Group Supports LLDA’s Waste Recovery Campaign

Partnership for the Planet. The Jollibee Group has pledged support to the LLDA’s waste recovery program to help mitigate the adverse effects of plastic waste on Laguna de Bay. Photo by LLDA.

MANILA, Philippines. – The Jollibee Group continues to strengthen its commitment to environmental stewardship by supporting sustainable projects such as the “Abot-Kamay Para sa Laguna de Bay: Mission in Action–Solid Waste Recovery” of the Laguna Lake Development Authority (LLDA). 

The LLDA conducted the solid waste recovery activity in Barangay Sucat, Muntinlupa City last April 30, 2024, in celebration of Earth Day 2024. With the theme, “Planet vs. Plastics,” this year’s Earth Day urged for global awareness and efforts to reduce plastic production by 60 percent. The LLDA has been consistently supporting such environmental initiatives and has been focused on mitigating the adverse effects of plastic waste on Laguna de Bay and its surrounding ecosystems. 

“The Abot-Kamay campaign not only exemplifies a localized response to a global crisis but also serves as a beacon of hope, illuminating the path towards a cleaner and healthier Laguna de Bay for future generations,” said LLDA Acting General Manager Atty. Senando Santiago. 

The Jollibee Group sent employee-volunteers from select stores of Jollibee, Chowking, Greenwich, and Burger King to participate in the said waste recovery activity. In addition, the Company also provided meals to all 200 volunteers from different organizations. 

Pepot Miñana Jr., Jollibee Group Chief Sustainability and Public Affairs Officer, underscored the importance of the Company’s active participation in these initiatives as a manifestation of its global sustainability agenda called Joy for Tomorrow: “As stewards of our environment, we recognize that our commitment to sustainability extends beyond the confines of our facilities, and requires collective action from all stakeholders. Participating in lake clean-up drives is a tangible expression of our dedication to preserving natural resources and safeguarding the communities we serve. This collaboration with local organizations and the government amplifies our impact and cultivates a shared sense of responsibility for our planet.” 

Employee volunteers for the planet

Fostering a behavior of shared responsibility for the environment is an essential part of Jollibee Group’s commitment to environmental sustainability. 

Since 2023, the Jollibee Group, through its corporate development arm the Jollibee Group Foundation, Inc., has implemented a mangrove reforestation program with a string of tree-planting activities held in several coastal provinces. 

Over 200 employee-volunteers from the Company’s operations, manufacturing, and logistics divisions, including the brands Jollibee, Greenwich, and Red Ribbon, planted 2,250 mangrove propagules along the coastlines of Alaminos, Pangasinan and Carmen, Cebu; and 1,700 mangrove seedlings in Lemery, Batangas, 

On May 9, 2024, more than 1,400 mangrove propagules were planted by Jollibee Group employees and local implementing partners of the JGF at the Bued Mangrove Ecopark in Alaminos, Pangasinan. 

Moving forward, the Jollibee Group will continue to extend employee volunteerism to support various environmental protection and preservation programs and initiatives. 

“We hope that through employee volunteerism and engagement, we can inspire more partners and customers worldwide to embrace environmental stewardship and create changes that will positively impact the people and the planet,” Miñana added. 

Jollibee Group Employee Volunteers. Some 100 employee-volunteers from Jollibee, Chowking, Greenwich, and Burger King joined the clean-up of Laguna de Bay in Sucat, Muntinlupa City. The Jollibee Group also provided meals for all the 200 volunteers from different organizations. 

Beyond Spreading Joy. Jollibee Group employee-volunteers signed their pledge of dedication in support of LLDA’s solid waste recovery program. Many employees of the Jollibee Group are active ambassadors of the planet, actively participating in various initiatives that help protect the environment. 

About Jollibee Group 

Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 18 brands with over 6,800 stores across 33 countries. 

The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.

The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 92% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. The Company also established a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. Recently, the Jollibee Group signed agreements to own 10% ownership in Botrista, a leader in the beverage technology space.  The Company also owns a 90% participating interest in Titan Dining Partners II Ltd to further grow Asia Pacific food service brands and/or bring strong global food service brands to Asia Pacific.

The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the Company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs).

The Jollibee Group was named the Philippines’ Most Admired Company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. The Company is also a three-time recipient of Gallup’s Exceptional Workplace Award and was recently cited in TIME’s List of the World’s Best Companies.  

To learn more about Jollibee Group, visit www.jollibeegroup.com