CSR UPDATE! Art Meets Philanthropy: Globe Partners with ATIN Global and SEE Global to Battle Hunger through Michelangelos Sistine Chapel Exhibit
Globe has joined ATIN Global and SEE Global Entertainment in introducing “Michelangelo’s Sistine Chapel: The Exhibition” to the Philippines and Southeast Asia, using the transformative power of art to battle hunger.
This initiative brings together the beauty of Michelangelo’s masterpieces with a noble cause —feeding the hungry and providing livelihood programs to uplift lives. It comes at a time when an estimated 13.5 million Filipinos* continue to grapple with daily sustenance amid persisting challenges such as unemployment and the high cost of basic goods.
To support the cause, a portion of proceeds from every ticket sold will go to the Hapag Movement, a program spearheaded by Globe that leverages technology and brings together an ecosystem of partners to address hunger and unemployment through supplemental feeding and livelihood programs.
Together with Hapag Movement mobilization partners Ayala Foundation, Caritas Philippines, Tzu Chi Foundation Philippines, World Vision Philippines, and Scholars of Sustenance, Globe aims to address involuntary hunger among 100,000 families in four years to create social impact at scale.
“At the Globe Group, we believe that great art, especially this one, should be shared with everyone, particularly with our kababayans. We understand that not all of us can afford to visit Rome so this is one of the best ways of doing it,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at the Globe Group.
“We are grateful to have Globe as a partner for this landmark cultural event in the Philippines. Through this partnership, not only are we bringing historic art to Filipinos, we are also able to spread awareness about involuntary hunger and encourage our patrons to help,” said Sabrina Co, Founder and Creative Director of ATIN Global Inc.
Citing the depictions of hell and purgatory in Michelangelo’s paintings, Crisanto pointed out how they are similar to the torment that millions of Filipinos are going through due to hunger.
“When you see hell, when you see purgatory in the Michelangelo paintings, maybe you can imagine what kind of hell people who are going hungry in this country are actually experiencing. And that is why we partnered with ATIN Global and SEE Global because we want to be able to put in the hearts of the people the appreciation of great art, but also to use this exhibition as a way of helping our fellow kababayans,” she said.
The internationally acclaimed exhibition, which has toured over 100 cities around the world, from New York to Shanghai and London to Melbourne, features reprints of 34 of Michelangelo’s most renowned frescoes, including esteemed works like “The Last Judgment” and “The Creation of Adam.”
Visitors of the exhibition will be transported to the Sistine Chapel through an ingenious multi-sensory experience, with the frescoes complemented by ambient Renaissance music especially curated by Manila Symphony Orchestra conductor Marlon Chan, and subtle scents reminiscent of the era curated by Sabrina Co, Founder of ATIN Inc.
Guests are allowed to photograph these magnificent works of art and enjoy numerous selfie opportunities throughout the exhibit. An Art Room is also open for parents and children to bond over coloring images that will adorn the Art Wall. For food enthusiasts, Caffe Michelangelo is there to offer a unique dining experience with Italian desserts and coffees.
The exhibition will run from July 1 to September 30, 2023 at the Estancia Mall, Capitol Commons, Pasig City. Tickets can be purchased online or at the venue, with rates at PHP 500 for students, Senior Citizens, and Persons with Disability, P650 for regular visitors on weekdays and P750 on weekends, and PHP 950 for VIP Priority Access.
For tickets and more information about the exhibit, visit https://ift.tt/ZL93AmF. Stay tuned for updates and announcements on Instagram and Tiktok @sistinechapelphilippines, and Facebook @chapelsistine.
Know more about ATIN Global via www.thisisatin.com. To learn more about Globe, visit https://www.globe.com.ph/.
*SWS, March 2023
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